Movie Title : Yoo-hoo, Mrs. Goldberg Release Date : Jul 10, 2009 Wide Genre Movie :Documentary,Television
Mpaa Rating : Unrated
Actors :Edward Asner,Gertrude Berg,Steve McQueen,Susan Stamberg,Anne Bancroft,Gary David Goldberg,Norman Lear,Ruth Bader Ginsburg
For more than 25 years, Gertrude Berg was one of the most prominent women in American broadcast media and popular culture, as the creator, writer, producer, and star of The Goldbergs, first on radio (where it was originally known as The Rise of the Goldbergs) and then on television. Berg -- who was best-known to the public in the identity of her character Molly Goldberg -- occupied a unique niche in the fabric of American life, and throughout the 1930s, she and Eleanor Roosevelt, the wife of the president, competed annually in polls for the title of most prominent woman in America. Berg was even called "The First Lady of Radio" at a time when radio was king. Later on, in the television era, she invented the family sitcom as we came to know it, and did battle against the Red Scare and the blacklist. Director Aviva Kempner's documentary gives an intimate and detailed a look at the life of Berg, who died in 1966 virtually forgotten by the executives of the industry that she helped build. In the process, she and the other participants, and their widows and children, as well as admirers such as United States Supreme Court Justice Ruth Bader Ginsburg, explain how this woman, an articulate and intelligent first-generation Jewish American with little formal background in writing and no knowledge of the media, rose to such success in just a few years -- and why she was forgotten and swept aside almost as quickly at the other end of her career. Participants and interviewees, in addition to Justice Ginsberg, include producer/writer Norman Lear, actor Edward Asner, and writer/producer Gary David Goldberg. ~ Bruce Eder, Rovi
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User Ranting Movie Yoo-hoo, Mrs. Goldberg : 3.3User Percentage For Yoo-hoo, Mrs. Goldberg : 66 %
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It is only in the sequence about Berg's popular costar Philip Loeb that Aviva Kempner's documentary resonates.Andrea Gronvall-Chicago Reader
Yoo-Hoo suggests that, yes, Berg broke new ground and, no, she shouldn't be forgotten. But it doesn't explain why she endured, or why she is so forgotten today.
Roger Moore-Orlando Sentinel
Charming.
Liam Lacey-Globe and Mail
History has been unfair to Berg, a fact that filmmaker Aviva Kempner hopes to correct with this illuminating documentary.
Jason Anderson-Toronto Star
Aviva Kempner's documentary Yoo Hoo, Mrs. Goldberg is a delightful introduction to Berg, who began writing and performing skits at her father's resort hotel in the Catskill Mountains, then studied drama at Columbia University.
Colin Covert-Minneapolis Star Tribune
We're left with an impression of a vivacious pioneer; but warm shouldn't have to mean fuzzy.
Joe Williams-St. Louis Post-Dispatch
Aviva Kempner's documentary is a real eye-opener on an influential woman whose once central place in American popular has been mostly forgotten.
Sean Axmaker-Seanax.com
Gertrude Berg was the Queen of All Media long before Howard Stern ever dreamed about being King.
Christopher Long-Movie Metropolis
Berg's professional story is worthy enough to be retold, although one wishes for something a little more emotionally compelling.
David Cornelius-Popcornworld
Kempner has made The Goldbergs informative, entertaining, poignant, and ... nostalgic. A piece of history has been saved.
Emily S. Mendel-culturevulture.net
A remarkable story, all the more remarkable for the era in which it happened, an era when most women had almost no opportunities to become famous, rich and powerful. Gertrude Berg not only triumphed during this time, she was the Oprah Winfrey of her time.
Robert Roten-Laramie Movie Scope
It's puzzling that a paean to Gertrude Berg's Jewish New York housewife, Mrs. Goldberg -- a character so beloved and enduring that she could serve as a travel guide through early-to-mid-20th-century history -- could fall so flat.
Justin Strout-Orlando Weekly
No matter the accomplishments during her lifetime, Gertrude Berg remains an integral part of the modern media's formation. Thankfully, we now have a permanent testament to how important - and irresistible - she was.
Bill Gibron-PopMatters
Stylistically unpretentious but highly informative and enjoyable documentary [on] one of radio's great stars and a television pioneer.
Frank Swietek-One Guy's Opinion
Stylistically, Aviva Kempner's documentary is no ground-breaker. But its old-school talking-heads/narration/footage format suits its subject matter, and the remarkable story needs no window dressing.
Jim Slotek-Jam! Movies
Kempner did her homework in restoring from obscurity this trailblazing sitcom pioneer. The film is well-organized and filled with interesting trivia tidbits.
Keith Cohen-Entertainment Spectrum
Kempner marshals an impressive lineup of both Berg and Goldberg fans to underscore the irrefutable significance of her subject.
Marc Savlov-Austin Chronicle
It's absolutely charming to be reminded of -- or, in most cases, introduced to -- Berg and her particular genius. But too much of the film is too light.
Shawn Levy-Oregonian
The real kick comes from seeing the stars of yesteryear in grainy film stock.
Matt Brunson-Creative Loafing
This was a very informative documentary that is told with a subtle passion. I found it very warm and welcoming. If you have interest in entertainment history, this is a must see!
Austin Kennedy-Sin Magazine
... a good introduction to Gertrude Berg for those who have never heard of her and a pleasant journey down nostalgia lane for those who grew up with her shows.
Sarah Boslaugh-Playback:stl
It's delightful, if a mite sketchy.
Chris Hewitt (St. Paul)-St. Paul Pioneer Press
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